VIEW IMAGES

The new English-language daily newspaper for the United Arab Emirates The National has finally launched. Lacava Design Inc. was commissioned to create this original design and consult on the web site. The design of The National is horizontal and modern with a nod to the Swiss school of design. While the news sections follow the same basic principles, each has a distinctive color palette. The daily Arts & Life, and the weekly The Review sections have distinctive personalities, while remaining related to the rest of the paper. The font for the nameplate and section flags was custom designed by Christian Schwartz, from New York, and it is called The Nation. The display typography is Plakat, also by Schwartz. Nestled inside the culture section is 'Oasis' a daily visual story on a double page spread. To brand the page we commissioned Si Scott, from London, to design the logo using The Nation font. The National is a daily quality national and international newspaper published 6 days per week, by the Abu Dhabi Media Company.


www.thenational.ae