NEW EDITION / BEFORE REDESIGN

Al Ittihad (The Union) celebrates its 40th anniversary with a brand new full colour redesign.
Greater emphasis will now be placed on the use of photography, graphics and the organization of content.
The structure, colour palette and typography have been completely updated. During a process which lasted 14 months, we introduced three fonts custom designed by Patrick Giasson from Monotype. These modern display faces form a strong link with the paper's Islamic heritage. The section flag font, and the two weights of display, are in the Kufi style, which is the oldest form of Arabic calligraphy, while the cursive text is designed in a contemporary Naskh style. This political daily newspaper is one of the leading and most highly regarded newspapers in the United Arab Emirates.

Al Ittihad gets new look for 40th anniversary
A new look
Al Ittihad plans $1.6m relaunch

Leave a comment